Haj Carr - CEO

Here is a little about me and the journey that has led me to where I am today.

I am the President and CEO of TrueLine, a company that I founded and that stands firmly rooted in my desire to deliver the most value possible to the businesses that we work with. Creating win-win scenarios has always been my main business philosophy and TrueLine embodies this important ethos.

I studied sociology and religion at Bowdoin College, where I learned to enhance my critical thinking skills. During this time I received a Mellon Fellowship that allowed me to dig into additional research and really hone in my world view.

I started my career as an entrepreneur shortly after graduation and built several businesses in the world of direct marketing. It was in this phase of my life that I developed various products and campaigns that led to winning a Telly award for best 60-second TV spot in 2002. I then moved on to pursue a career in the finance world and founded a company called Novaya Mortgage, which ultimately grew to become one of New England’s largest mortgage broker firms. The firm experienced growth that peaked with 150 employees across eight offices.

Recognizing the “writing on the wall”, prior to the big financial crisis of 2008, I anticipated the industry collapse, sold the business and shifted my efforts into real estate. After discovering success as a real estate developer, oddly enough, I felt like something was missing. I wanted to get back to work in the world of communications with a business that would merge my passion for real estate, public relations and communications. This is what led me to the world of magazine publishing. Ultimately, this track paved the way for TrueLine. At TrueLine, we provide a marketing platform for some of the nation’s most important businesses to expand their market share. We also help our clients shape and actively manage their brand image.

In my personal life, I am a dedicated father to four amazing kids. I am also a salsa dancing enthusiast. I organize a “Latin Night” in Portland, Maine where I sometimes teach, but mainly facilitate a place where people can build community trough Latin dance. When I’m not dancing, I can be found skiing in the winter and sailing in the summertime. I believe in healthy eating and living a well-balanced life. If I had four words to be remembered by it would be the following: Happiness is a choice.

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